The images you can browse on these pages (by clicking the thumbnails) are actually small samples of images which are usually printed by Kodak Pegasus photo printer (84X51cm), by inkjet printer on super A3 paper (48X33 cm) or by large inkjet printer on 1.6 meters wide strips... What do we mean by saying "small" and "large" images and what is the difference between the mentioned printing technologies and particularly in relation to the price of the artwork ?

Size and Resolution
To be able to understand the relation between RESOLUTION and the PRICE of an artwork it is necessary to define the relation between SIZE and RESOLUTION. Resolution is a numeric dimension which describes the density of information on square inch or cm... That is, the images with higher resolutions (more dots per square inch or square cm) contain more data - they take more space on your hard drive but when printed by good printer they look better and sharper. They have more details. They do not have to cover a large surface area but they are LARGE FILES... To such images we usually refer to as LARGE IMAGES...
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Certainly, when considering the quality of prints, it does not necessarily mean that the bigger is the better... Different purposes usually determine different technologies. That is, the best printing technology depends primarily on the purpose and the application of the image. On basis of our experience we are currently using three different procedures of which each has its pluses and minuses...
These are: LASER PRINTS, INKJET PRINTS and PHOTO PRINTS...

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Our work begins as soon as we receive plans and elevations. When someone needs a computer illustration it is usually assumed that one has a pretty good idea about the details of the object. So it is expected that a client can provide details such as a basic colour scheme, types of windows, doors and roofing... Some fine details such as precise type of the doors or look of the lead-light can also be defined to achieve a greater level of realism although such details can be defined during the process...

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We can apply "before-after" visualisations regardless of the technique of presentation. For illustrations printed on paper we can provide several transparent films while for OVERHEAD PROJECTIONS and simple CD MULTIMEDIA PRESENTATION we usually facilitate clashing two images one after another. Likewise the morphing of two movie scenes in AVI or QuickTime movies shows to be very effective too...



The same technique is often used to separate the layers of building and foreground... By this way the realism of the entire scene is not achieved on the account of clarity of architectural details because the building features can always be exposed by simply removing the top transparent layer.


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Now, let us say just few words about the photographs we use... It is important to note that photographs are required only if you wish a photo-realistic illustration of your future project to be embedded in the photograph of an actual building site... This is certainly not an essential requirement as long as the primary intention of your visual argument is not to define/explain how will the future architecture fit into the existing environment. On the other hand, for tribunal or court cases such environmental issues might be of a principal concern. Furthermore, even if the main purpose of the artwork is advertising, an emphasis to close proximity of a landmark or a spectacular view can mean a significant market advantage which one would not like to miss... For such cases we recommend pasting of the illustration inside of photographed actual space.


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